Great Ideas + Stellar Multimedia

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    Some of the opinions expressed below are of those Stone Road artisans who authored such opinions. As in, they may not reflect the opinion of the Stone Road management.  So don't fire us, and please hire us, even if some of the statements below make you sad, mad or glad.   In addition, as a courtesy to our visitors, and as a benefit to other authors, we link to relevant production news material--if you would like us to link to an article, please contact us.  Alternatively, if you object to an article linked here, simply tell us, and we will remove it asap.

    Thursday
    Oct062011

    Hello and Goodbye...

    When I graduated high school “back in the day”, the premiere parent gift was an electric typewriter.  Sure you had a choice of a manual typewriter--but with an electric, you possessed the ability to time travel with the auto correct button.

    Auto correct.  Mistake.  No problem.  Push button,  letter ball whirls, carriage backups, hammer strikes, splattering each errant letter with an outline of white.   I was amazed.  Sold.  For what seemed hours, I would spell swear words--and then erase them, giggling along the way.

    In college, I typed every poorly written paper on my glorious, beloved Olympia electric.  With its bulky black plastic case, I could lug it to a lovely co-ed’s room to show off my Auto correct button.  Ahhh college.  

    This was my world of technological wonder until...the day.  

    A wealthy college friend had purchased a Mac Plus, and had summoned all into his room to marvel.   Curious to know why the world had stopped, I waited in a geeky queue to enter his packed steamy shrine.  

    Wonderful, weird, enchanting, the moment I saw her, I knew I had found my life partner.   The Olympia now seemed so...barbaric.  The Mac...elegant. 

    Upon graduating college, I begged, borrowed, and finally purchased a Mac Plus (with a ‘speedy’ Image Writer dot matrix printer) for close to $4,000.  A bargain, I thought.

    I was a recluse the first two weeks I owned that Mac--a young geek, with a beautiful machine, creating, playing, gaming, enjoying...alone.  It was just the two of us, and the troubles of the world mattered little.  My life had changed.

    In our basement, in its original box, sits that Mac Plus--my lovely wife wonders why.

    But every so often, I will venture to the basement, open the box and take a peak.  

    Today, was one of those days--she still makes me smile.

    Thank you Steven Paul Jobs.

    Friday
    Sep022011

    Rejoice...FCP is back, baby

    "Apple has put an older version of its Final Cut video editing software on sale, after complaints that its replacement was not good enough for professional work.

    Final Cut Studio, which includes Final Cut Pro 7 is available for £834 through the company's telephone sales line.

    Its recently introduced Final Cut Pro X received mixed reviews, with editors criticising the removal of key features."  To read the entire article, click here.

    Wednesday
    Aug242011

    Finally...iPhone 5 coming to Sprint (our official carrier)

    "Sprint Nextel Corp. will begin selling the new version of the Apple iPhone in mid-October, people familiar with the matter said, filling a huge hole in the No. 3 U.S. carrier's lineup and giving Apple Inc. another sales channel for its popular gadget." Readmore: http://online.wsj.com/article/SB10001424053111903327904576526690675657466.html#ixzz1VxiYJOWr

    Tuesday
    Jul192011

    Non Linear Editors and a Rotten Apple?  

    "So, Michael Jackson is dead and Final Cut Pro X is out, and most people prefer the older versions of each. Most can also agree on Michael Jackson's fate—making a lot more albums from beyond the grave—but people aren't so sure about Final Cut Pro's future.

    The FCP X launch, and the discontent surrounding the new product, fed into a larger anxiety about Apple's intentions for the pro Mac market. Was FCP X just a single, poorly handled event or was it an indication of Apple's direction from now on, media pros be damned? With all this talk of bringing iOS features "back to the Mac," is OS X about to lose its luster for content creation? Is the Mac Pro going the way of the XServe?"  To read the complete Infinite Loop article, written by Dave Girard, click here.

    Wednesday
    Jul062011

    The Motherlode for Content Producers: Half of TVs to Have Internet Connectivity by 2015

    "About 47 percent of total flat-panel televisions shipped in four years will have Internet connectivity, as manufacturers bet on the expansion of Netflix and direct-to-consumer offerings from content producers like Time Warner’s HBO.  To read the entire CNBC article, written by John Melloy, click here.