Welcome to the Stone Road, where award winning, attention grabbing creativity and superior multi-media services meet under one roof.

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    We are always searching the planet for super creative, shockingly talented and "big fun" producers, directors, shooters, designers, editors, and actors, to join the Road. If you are interested, please submit your vitals here.

    The opinions expressed below are of those Stone Road artisans who authored such opinions. As in, they may not reflect the opinion of the Stone Road management.  So don't fire us, and please hire us, even if some of the statements below make you sad, mad or glad.

    Thursday
    Sep022010

    Panasonic Zooms Into 3D Video Production

    "Panasonic Solutions Company today highlighted several significant announcements that will foster the next wave of professional 3D production. With the availability of the highly-anticipated AG-3DA1 fully-integrated Full HD professional 3D camcorder and 25" 3D production monitor, and a new multi-year partnership with Bexel, Panasonic is making affordable 3D production tools more accessible to a broad range of professional content producers. The company also pointed to the imminent availability of 85", 103" and 152"--the world's biggest--large format Full HD 3D plasma displays.

    "Panasonic's new suite of professional 3D products is a linchpin of the company's end-to-end 3D strategy, and will provide wide-ranging, cost-effective opportunities for 3D content creators," said Rance Poehler, president, Panasonic Solutions Company. "In addition to Panasonic-developed technology, the Bexel relationship is further evidence of Panasonic's commitment to providing platforms for our customers to develop and improve 3D production techniques as consumer and business demand for an immersive viewing experience increases."

    To read the entire press release, Panasonic zooms into 3D video production, click here.

    Wednesday
    Sep012010

    Amazon Antes Up in Streaming Video Production Battle...

    "Amazon.com Inc. is working on a new subscription service that would deliver TV shows and movies over the Internet, ramping up the battle among Web companies to control entertainment in the living room.

    The Internet retailer has in recent weeks pitched a Web-based subscription service to several major media companies, including General Electric Co.'s NBC Universal, Time Warner Inc., News Corp. and Viacom Inc., among others, according to people with knowledge of the proposal.

    To read the entire Wall Street Journal article, written by Sam Schechner and Geoffrey A. Fowler, regarding how Amazon is amping up streaming video production content, click here.

    Tuesday
    Aug312010

    Wow of the Week: Google's latest online video production experiment

    "Ever since MTV decided that shows like “The Real World” were better business than actual music, the best way to watch a music video has been online.

    And a nifty little project from video director Chris Milk and the folks at Google shows how geeking out on HTML5 can make the experience even better on the Web.

    The Wilderness Downtown,” which Google calls a “musical experience made specifically for the browser,” is set to Arcade Fire’s “We Used to Wait” and takes the viewer on a journey focused on a location from childhood — provided that the user enters the address and Google Street View covers it."

    To a read the Wall Street Journal article written by Jennifer Valentino-DeVries regarding Wow of the Week:  Google's latest online video production experiment, click here.

    Monday
    Aug302010

    Video Detente - VV Day (Victory Video) in Online Video Production Format War

    "The format war over online video standards is over. You may not have realized there was a war at all, but this is a big deal. This is not a cease-fire, but a peace treaty with every relevant John Hancock firmly aboard.

    When Googlereleased the high-quality WebM video format royalty-free to the world, digital video publishers were faced with a conundrum: support the guaranteed royalty-free but slightly lower-quality WebM standard, or the sharper but potentially more expensive H.264 industry standard?

    The industry divided among the WebM camp, the H.264 supporters, and the true neutrals of the browser world thusly:

    • WebM support only: Mozilla Firefox.
    • H.264 support only: Microsoft Internet Explorer and Apple Safari.
    • Both: Google Chrome and Opera.

    Now the MPEG LA technology licensing body has announced that the H.264 standard will join WebM on the royalty-free side of the fence until the end of time or until the standard becomes obsolete, whichever comes first. This makes Google's $133 million buyout of On2 Technologies seem like a waste of money -- that's where the technology for WebM came from, and now there's really no need to provide a royalty-free alternative to the prevailing standard. But raise your hand if you believe that H.264 would be free today if Google hadn't made that move. Yeah, that's what I thought."

    To read the entire MotleyFool article written by Anders Bylund, regarding Video Detente - VV Day (Victory Video) in Online Video Production Format War, click here.

    Sunday
    Aug292010

    Managing Online Video Production Assets

    "Organizations today face a conundrum when it comes to managing video content for use inside the firewall. While more and more video content is being created every year, the processes and techniques for storing it and making it available intelligently lag far behind. The result is an enterprise video landscape replete with impenetrable silos, wasted resources, lost files, and potentially unauthorized or improper use of assets.

    In some ways, the mismanagement of video assets is no different from troubles facing many other classes of content. Every corporate information worker can relate to the frustration of not being able to find a spreadsheet or Word document in a complicated or poorly designed content management  system (CMS). Video brings with it extra aggravations. Video files are big, so they frequently get placed in storage solutions that are bolted on to core CMS solutions. This makes it tricky to put video on a par with more text-based content  inside these solutions. The culprit, usually, is a lack of metadata.

    Enterprise search technologies such as the Google Mini or Microsoft Search Server can crawl text-based content and create an orderly index out of even the most wildly disorganized CMS. Video content is not so easily crawled, given that most searchable terms are not manifested in text form. Poorly searchable and inadequately indexed, a lot of valuable video simply gets lost in a CMS.

    To read the entire StreamingMedia article, regarding Managing Online Video Production Assets, writen by Hugh Taylor, click here.