Managing Online Video Production Assets

"Organizations today face a conundrum when it comes to managing video content for use inside the firewall. While more and more video content is being created every year, the processes and techniques for storing it and making it available intelligently lag far behind. The result is an enterprise video landscape replete with impenetrable silos, wasted resources, lost files, and potentially unauthorized or improper use of assets.

In some ways, the mismanagement of video assets is no different from troubles facing many other classes of content. Every corporate information worker can relate to the frustration of not being able to find a spreadsheet or Word document in a complicated or poorly designed content management  system (CMS). Video brings with it extra aggravations. Video files are big, so they frequently get placed in storage solutions that are bolted on to core CMS solutions. This makes it tricky to put video on a par with more text-based content  inside these solutions. The culprit, usually, is a lack of metadata.

Enterprise search technologies such as the Google Mini or Microsoft Search Server can crawl text-based content and create an orderly index out of even the most wildly disorganized CMS. Video content is not so easily crawled, given that most searchable terms are not manifested in text form. Poorly searchable and inadequately indexed, a lot of valuable video simply gets lost in a CMS.

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