Amazon Antes Up in Streaming Video Production Battle...

"Amazon.com Inc. is working on a new subscription service that would deliver TV shows and movies over the Internet, ramping up the battle among Web companies to control entertainment in the living room.

The Internet retailer has in recent weeks pitched a Web-based subscription service to several major media companies, including General Electric Co.'s NBC Universal, Time Warner Inc., News Corp. and Viacom Inc., among others, according to people with knowledge of the proposal.

To read the entire Wall Street Journal article, written by Sam Schechner and Geoffrey A. Fowler, regarding how Amazon is amping up streaming video production content, click here.

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