Great Ideas + Stellar Multimedia

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    Some of the opinions expressed below are of those Stone Road artisans who authored such opinions. As in, they may not reflect the opinion of the Stone Road management.  So don't fire us, and please hire us, even if some of the statements below make you sad, mad or glad.   In addition, as a courtesy to our visitors, and as a benefit to other authors, we link to relevant production news material--if you would like us to link to an article, please contact us.  Alternatively, if you object to an article linked here, simply tell us, and we will remove it asap.

    Entries in video production (63)

    Thursday
    Jun232011

    Final Cut Pro X...The Horror, The Horror  

    "So yesterday was met with the news that Final Cut Pro X was finally available and like someone waiting outside the famous PT Barnum museum in New York City, I plunked down my $299 to download the software and ensure that the information I had gotten over the past few months was correct. I was wrong. It was worse."  To read the complete review by Walter Biscardi, click here

    Friday
    May062011

    Reinventing the music video...

    "In "Scenes from the Suburbs," directed by Spike Jonze, armed troops patrol communities at war with each other. Music by the Grammy-winning band Arcade Fire forms a soundtrack, but the band doesn't appear on screen. Instead, Mr. Jonze cast a handful of Texas teenagers who helped improvise dialogue for the script. "Scenes" premiered at the recent South by Southwest Film Festival—it's 30 minutes long...So out of the ashes, with cheap new tools, a growing number of music acts and directors are trying to do something more ambitious: change the medium itself. "  To read the complete WaSJ article, written by John Jurgensen, click here.

    Tuesday
    Mar222011

    Google Searches for Original Video Content

    "Today’s quiz: What company derives 96 percent of its revenue from advertising, has a video platform that is currently negotiating with the National Basketball Association, a movie studio and various celebrities, and is developing a subscription service that would be plug-and-play for publishers and consumers the world over.  Time Warner? News Corporation? Viacom?  Nope. Google."  To read the entire NYTIMEs article, written by David Carr, click here.

    Sunday
    Dec122010

    Del Toro trends towards ‘Transmedia’

    "Guillermo del Toro has a new movie-making home base. Mr. del Toro — whose directing career is white hot despite leaving the helm of “The Hobbit” – and three partners have opened a boutique studio in Marina del Rey, Calif., that they hope will help the business of  “transmedia” storytelling. Called Mirada, the new company “will look beyond what the market is doing right now to where it will be in 10 years,” Mr. del Toro said."  To read the entire NY Times post written by Brooks Barnes, click here.

    Wednesday
    Dec012010

    -12dB please: Congress moves to regulate sound levels of TV spots 

    "Couch potatoes of America, listen up. Congress may be just days away from turning down the volume on ear-splitting TV.

    The Commercial Advertising Loudness Mitigation, or CALM, Act follows rules set last year by a United Nations body in Switzerland on how to measure and clip broadcast volumes. The U.S. bill, inspired by decades of consumer complaints, should finally ban TV ads that blare louder than the programs they interrupt.

    California Democratic Rep. Anna Eshoo, who sponsored the bill, says it is the most popular she has pushed in her 18 years in Congress. "If I'd saved 50 million children from some malady, people would not have the interest that they have in this," she says."  To read the entire WSJ article, written by Daniel Michaels & Elizabeth Williamson, regarding '-12dB please: Congress moves to regulate sound levels of TV spots...', click here.